cremecastle

Crème Castle is a symbol of innovation and indulgence in India’s bakery sector. Founded by dynamic mother-son duo Veena and Pranjay Mittal in 2013, the company has revolutionized the art of baking through its focus on quality, innovation, and customer happiness. Began in its humble starting point in Greater Noida, Crème Castle has evolved into a revered name, providing a delectable range of tailored cakes and sweets that suit every occasion and taste.

cremecastle

Underpinning the success of Crème Castle is its unmatched capability to produce custom-made cakes in an impressive two-hour window. The quick service, coupled with almost 40% lower prices than the market level, distinguishes the brand in a crowded market. Be it a birthday, anniversary, wedding, or corporate celebration, Crème Castle ensures each celebration is topped with a cake that is both aesthetically pleasing and flavorsome.
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cremecastle

Their expansive menu features more than 5,000 distinctive designs, ranging from traditional flavors such as Chocolate Truffle and Butterscotch to creative ones like Hazelnut Rocher and Biscoff Cheesecake. For the discerning customer with special dietary needs, Crème Castle provides options that are vegan, gluten-free, and sugar-free, thereby allowing everyone to enjoy the pleasure of their sweets. Their dedication to inclusivity and diversity has earned them the popularity of a wide range of customer segments.

Crème Castle’s commitment to excellence is not limited to its offerings but is also reflected in its customer service. Timely delivery, careful and spill-proof packaging, and effortless completion of tight deadlines are all taken care of by the brand with pride. Their easy–to-use online portal, cremecastle.in, is where customers can browse effortlessly and place orders from their extensive portfolio, making the experience of finding the ideal cake both easy and pleasurable.

The brand’s dramatic growth curve impressed the investors, and a major milestone was reached in June 2024 when Crème Castle raised seed funding of INR 7 crore. This seed funding, led by V3 Ventures and Amit Jain, CEO & Co-founder, CarDekho, is a testament to the potential and zeal of the brand. The amount has been allocated for strengthening the footprint of Crème Castle across India, and the company aims to open 20 new stores in the next 18 months in Tier 1 and 
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Crème Castle’s pioneering spirit and dedication to quality landed them a place on Season 3 of Shark Tank India. All five sharks were impressed by their pitch, leading up to the deal with Amit Jain, who invested INR 60 lakhs in exchange for a 2.5% stake in the company, valuing it at INR 24 crores. This exposure not only increased the brand’s visibility but also cemented its leadership in the custom cake segment.
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The operational structure of the brand is a combination of craftsmanship and efficiency. Using a process-dependent assembly line, Crème Castle achieves consistency and quality in all products. Each phase of the cake-making process is taken care of by experienced staff, ensuring specialization and detail. This careful process has led to a 60% repeat customer rate, reflecting the brand’s capability to build loyalty due to exceptional service.

Crème Castle’s dedication to innovation can be seen in their varied product range. Apart from cakes, they offer a variety of desserts, hampers, and bouquets, catering to a broad spectrum of needs. Their “Goodness Hampers,” with flowers, chocolates, and other sweet treats, are also immensely popular for gift-giving, bringing a sweet touch to any event.
cremecastle.in

The strategic utilization of digital platforms by the brand has helped it achieve its success. Receiving more than 65% of revenues from their own platform and the rest from aggregators such as Zomato and Swiggy, Crème Castle has successfully utilized online platforms to cater to a larger base. Their solid digital footprint has made it easier for consumers in different regions to access their offerings.

In the years to come, Crème Castle seeks to cement its place as a high–end bakery brand in India. Expanding to 80 outlets by 2026 and working towards achieving a revenue run rate of 100 crores annually, the brand promises to continue growing and thriving. Their fierce commitment to quality, innovation, and customer satisfaction guarantees that Crème Castle will be a beloved name across the nation in the hearts of dessert enthusiasts everywhere.
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